Our Guiding Principles

Promote entrepreneurship
Create new entrepreneurs and assist entrepreneurs to improve their operations and create more and better jobs.

Lift from the Bottom, Pull from the Top
Focus on serving the most underserved entrepreneurs, working with the Community-Based Organizations (CBOs) and other stakeholders at the community level.

Build Upon What Exists
Identify, qualify, and support entrepreneurs over the long term and serve as a catalyst for other MSMEs resources.

Remove Barriers
Create transparent, reliable, cost-effective channels to contribute and to access essential services for entrepreneurs.

Focus on Activities with High-Impact on entrepreneurship development.

Play to Strengths
Partner for Other Needs. Engage in activities that address a compelling need and align with our core competencies and areas of excellence. Ally with an expanded network of strategic partners who are working on related causes and complementary interventions in order to leverage resources.

Be a Good Partner and Advocate
Give credit where due, listen carefully, and respect those whom we serve and those contributing resources.

Ensure Value for Money
Generate efficiencies, leverage resources, and maximize MSMEs improvement for people with every cent spent. Maintain modest fundraising and administrative expenses.

Take the High Road
Deliver service without regard to race, ethnicity, political or religious affiliation, gender, or ability to pay. Inspire participation by earning the trust and confidence of other stakeholders and encouraging their participation in our mission.